07 — Imagery direction
First-person. Always.
Ridable imagery places the viewer in the saddle. The camera is always the rider — we see hands on reins, the horse's neck, the arena or trail ahead. Observers watching from outside are the wrong angle for this brand.
Direction by category
Hero / POV
Rider's-eye view. Horizon ahead, horse neck in frame, hands visible on reins. Warm natural light. Motion blur acceptable to suggest speed and immersion.
Ratio · 16:9 or 4:3 — hero and cover
✓ Stadium, forest trail, open countryside, arena
✗ Observer angle, horse standing still, studio backdrops
Training & craft
Tight crop on detail — leather, stirrups, reins, gloved hands, boot against flank. Conveys the precision and material craft of equestrian sport.
Ratio · 1:1 or 4:5 — social and editorial
✓ Texture, close-up, kinetic moment, shallow depth
✗ Generic stock, posed product shots, perfect symmetry
Product in use
The Ridable simulator in a real, considered environment. A person riding with focus — not smiling for the camera. Architecture of sport meets daily space.
Ratio · 16:9 or 3:2 — editorial and press
✓ Authentic environments, genuine engagement, context
✗ Staged product demos, holding-the-device poses
AI image prompt template
“POV horse riding shot, rider's hands holding reins, [SETTING: dressage arena / forest trail / stadium], warm natural light, shallow depth of field, subtle motion blur, cinematic — negative: observer view, standing horse, white studio background, artificial lighting, cartoon”
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