04 — Color palette
Four colors. One identity.
The palette follows a 60 / 30 / 10 ratio. Cream and Forest anchor every surface. Fire energises key moments. Peach provides warmth on secondary surfaces.
60%
Cream
Primary background
30%
Forest
Primary text, authority
10%
Fire
Calls to action, emphasis
Swatches — click to copy hex
Approved combinations
Aa
Forest on Cream — primary
Aa
Cream on Forest — reversed
Aa
Cream on Fire — CTAs only
Never
- ✗ Fire on Peach (low contrast, vibration)
- ✗ Peach on Cream alone (insufficient contrast)
- ✗ Any tint, transparency, or gradient of brand colors
- ✗ Colors outside this palette without approval