An AI-powered horse simulator built for training and fun.
Brand guidelines 2026
Brand photography — Ridable simulator, 2026
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Contents
01
Archetype
Core personality, strategic tension and the assumptions we challenge.
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02
Values
The four principles behind every decision.
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03
Voice & tone
How we speak, what we never say, and how voice shifts by context.
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04
Color
The 60 / 30 / 10 ratio, hex, CMYK and Pantone values, approved combinations.
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05
Typography
Typefaces, weights and the text hierarchy.
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06
Logo
Variants, clear space, minimum sizes and downloads.
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07
Imagery
First-person photography direction and AI prompt template.
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08
Motion
Timing, easing and motion rules.
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09
Material bank
Every downloadable asset in one place.
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10
Prompt generator
Assemble on-brand image prompts from modular choices.
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11
Slush game UI
Unicorn mode UI for the Slush 2026 ride: screens, rules and the Unity kit.
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