Ridable — Brand Guidelines 2026

An AI-powered horse simulator built for training and fun.

Brand photography — Ridable simulator, 2026

01 — Brand archetype

The arena challenger

Ridable occupies a rare intersection: the precision of elite equestrian sport and the openness of modern consumer technology. It is not a training tool that happens to be fun, nor a game that happens to teach. It is both, simultaneously and unapologetically.

The brand challenges the assumption that serious equestrian training requires wealth, geography, and a horse. Ridable removes those barriers without removing the craft.

Core tension

Precision ↔ access

Assumptions we challenge

That riding is only for the privileged
That training requires a real horse
That simulation means compromise
That sport technology cannot be joyful

In one sentence

“We put you in the saddle. No horse required.”

02 — Brand values

What we stand for

Immersion

Every session should feel like the real thing. The standard is not 'good enough for a simulator' — it is good enough, full stop.

Access

The thrill of riding belongs to everyone. We remove financial, geographic, and physical barriers without apology.

Precision

Elite equestrians trust Ridable with their training. That trust is earned through technical rigour, not marketing language.

Energy

Training is demanding. It should also be genuinely enjoyable. We never let rigour drain the joy from the experience.

03 — Voice & tone

How we speak

We say

“Feel every stride without leaving the room.”

“Train like a champion. Start today.”

“Your next competition begins right here.”

We never say

“Experience our innovative equestrian solution.”

“Ridable provides a comprehensive training platform.”

“Our technology simulates the equine experience.”

Sales & marketing

Challenger

Bold, direct, energy-led. Short sentences. Imperatives.

Training content

Expert coach

Precise, encouraging, specific. Data sits alongside feeling.

Social media

Fellow rider

Conversational and punchy. We are one of them, not above them.

Three adjectives

Direct. Kinetic. Genuine.

04 — Color palette

Four colors. One identity.

The palette follows a 60 / 30 / 10 ratio. Cream and Forest anchor every surface. Fire energises key moments. Peach provides warmth on secondary surfaces.

Peach

#FFB8A4

click to copy

CMYK 0 28 36 0

Pantone 1625 C

Cream

#FFEACF

click to copy

CMYK 0 8 19 0

Pantone 7506 C

Fire

#E73D00

click to copy

CMYK 0 74 100 9

Pantone 172 C

Forest

#294023

click to copy

CMYK 36 0 45 75

Pantone 5535 C

Approved combinations

Forest on Cream — primary

Cream on Forest — reversed

Cream on Fire — CTAs only

Never

Fire on Peach (low contrast, vibration)
Peach on Cream alone (insufficient contrast)
Any tint, transparency, or gradient of brand colors
Colors outside this palette without approval

05 — Typography

Type system

Archivo Expanded

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Tagline specimen

An AI-powered horse simulator built for training and fun.

Display / Headings

Archivo Expanded

Weights 400–700 · Width 125 (Expanded) · Sentence case · 1.1–1.2 line-height

Used for all headline levels, section titles, and large display text. The full weight axis is available — pick weight by hierarchy.

Body text

Archivo

Regular 400 · Width 100 (normal) · Sentence case · 1.75 line-height

Paragraphs, captions, interface labels. Fallback: Helvetica Neue → system-ui.

Labels & data

Courier New

Regular 400 · All caps · +14% tracking · 11–12px

Section labels, hex values, specification data, timestamps. Keeps technical content distinct.

06 — Logo

The mark

Primary — Forest on Cream

Reversed — Cream on Forest

Apply filter: brightness(0) invert(1) in CSS for white rendering.

Clear space

Minimum clear space equal to the cap-height of the R on all four sides. No elements, text, or imagery may enter this zone.

Minimum sizes

Digital: 80 px wide minimum. Print: 20 mm wide minimum. Below these thresholds, use only the wordmark — never scale below legibility.

Prohibited

No stretching, rotation, recolouring, drop shadows, outlines, or gradients. Never place directly on complex photography without a solid background.

07 — Imagery direction

First-person. Always.

Ridable imagery places the viewer in the saddle. The camera is always the rider — we see hands on reins, the horse's neck, the arena or trail ahead. Observers watching from outside are the wrong angle for this brand.

Brand photography — POV riding perspective, 2026

Brand photography — POV riding perspective, 2026

Hero / POV

Rider's-eye view. Horizon ahead, horse neck in frame, hands visible on reins. Warm natural light. Motion blur acceptable to suggest speed and immersion.

Ratio · 16:9 or 4:3 — hero and cover

✓ Stadium, forest trail, open countryside, arena

✗ Observer angle, horse standing still, studio backdrops

Training & craft

Tight crop on detail — leather, stirrups, reins, gloved hands, boot against flank. Conveys the precision and material craft of equestrian sport.

Ratio · 1:1 or 4:5 — social and editorial

✓ Texture, close-up, kinetic moment, shallow depth

✗ Generic stock, posed product shots, perfect symmetry

Product in use

The Ridable simulator in a real, considered environment. A person riding with focus — not smiling for the camera. Architecture of sport meets daily space.

Ratio · 16:9 or 3:2 — editorial and press

✓ Authentic environments, genuine engagement, context

✗ Staged product demos, holding-the-device poses

AI image prompt template

“POV horse riding shot, rider's hands holding reins, [SETTING: dressage arena / forest trail / stadium], warm natural light, shallow depth of field, subtle motion blur, cinematic — negative: observer view, standing horse, white studio background, artificial lighting, cartoon”

08 — Imagery bank

Download brand photography.

Hero — Ridable simulator, dressage environment

POV — Riding perspective, forest trail

POV — Riding perspective, open terrain

09 — Image prompt generator

Generate brand photography.

Venue

Lighting

Gait

Horse

Atmosphere

Format

Generated prompt

Hyper-realistic, visceral first-person POV action photograph from a professional rider's perspective, mid-extended trot, powerful impulsion, diagonal suspension, monumental equestrian stadium, packed crowd, arena footing. Framing centered and perfectly aligned with the horse's head.

Lighting and atmosphere: warm golden-amber cinematic lighting, stadium lights mimicking sunset, volumetric light rays through airborne arena dust. heavy directional motion blur on arena surface and crowd, fine airborne dust moving through light. Heavy dramatic atmosphere with strong directional quality emphasizing speed and power.

The horse: dark bay coat, black points, sweat-sheened dressage horse, centered and symmetrical. Long elevated neck with the neck as the highest point. Poll soft and slightly below the highest point. Nose slightly in front of the vertical. Head straight, forward, calm, and perfectly aligned. Ears forward, attentive. Muscles visibly engaged under a sweat-sheened coat. Subtle foam at the neck and near the bit. Mane in tight professional dressage braids catching warm highlights. Correct dressage bridle with double bridle, two separate reins per side clearly connected to the bit.

The rider: First-person POV, only hands visible. Premium white leather gloves with visible stitching and texture. Hands held exactly 20 cm apart, centered and level. Fists vertical, square, and not tilted. Wrists completely straight and upright. Knuckles facing outward to the sides. Thumbs resting firmly on top. Reins held inside the fist. Each rein enters through the pinky and ring fingers, passes through the palm, exits over the index finger, secured firmly under the thumb. No rein loop between hands. Reins run cleanly and directly from each hand to the bit on each side. Visible controlled tension creating a living connection.

Camera and technical: Wide cinematic POV with slight natural vertical motion from the horse's stride. 35mm anamorphic lens, f/1.8, shallow depth of field. High-contrast chiaroscuro lighting. Ultra-detailed textures: leather, sand, hair, foam. 8K resolution. Gritty yet high-fashion luxury aesthetic. Aspect ratio 16:9.

Negative: No text. No logos. No watermarks. No observer angle. No horse standing still. No studio backdrops. No artificial looking lighting.

10 — Motion guidelines

Kinetic. Controlled.

Ridable moves like a well-trained horse: purposeful and precise, never jittery. Every animation earns its place — motion signals intent, not decoration.

Timing

Micro-interactions: 100–200 ms. Page transitions: 300–500 ms. Scroll reveals: 600–800 ms. Nothing exceeds 1 s for UI-level motion.

Easing

Default curve: cubic-bezier(0.16, 1, 0.3, 1) — fast departure, smooth arrival. Entrances ease-out, exits ease-in. Never linear.

Page transitions

Content slides up on route change. Elements reveal staggered at 80 ms intervals. No lateral transitions.

Hover states

Buttons: background fills left-to-right over 200 ms. Text links: underline extends from left edge. No bounce, no spring physics.

Scroll reveals

Elements translate 24 px upward and fade in on viewport entry. Grid items stagger at 80 ms per card.

Loader

The R letterform strokes in. Duration: 600 ms. No spinner — the mark is the loader.

Never

Bouncing or spring physics on brand elements
Rotating or spinning the logo at any size
Parallax faster than the page scroll speed
Autoplay video with sound enabled by default
Motion that cannot be justified by function

Accessibility

All motion must be completely suppressed when prefers-reduced-motion: reduce is detected. No exceptions. Provide a static alternative for every animated state. This is a minimum standard, not a recommendation.